For cost conscious consumers, the price of an item can be a significant factor in making purchasing decisions.
In making this decision it is important to balance both the cost and the long-term benefit of the item. This principle also applies to spectacles.
As spectacles are generally considered to have a lifetime value of 2 to 3 years it is therefore important to assess the benefit of clearer more comfortable and efficient vision over this timeframe. For regular spectacle wearers the additional cost of a superior customised solution when spread over a 30-month period would be less than the cost of a single “barista coffee” each week.
Customised solutions require an in-depth evaluation of the nature of the patient’s visual requirements and environment as well as greater precision of measurements, suitable frame selection, state-of-the-art technology and quality control to manufacture superior lenses.
Quality lenses provide superior vision enabling a greater appreciation of our visual environment. It also leads to improved efficiency and productivity in the workplace. For workers over 40, restoration of efficient vision provides a level playing field when competing with younger co-workers.
For those operating in potentially hazardous environments such as motorcycle, motor car and truck drivers, pilots and machine operators, the reduction in peripheral distortion provides not only wider areas of clear vision with greater efficiency and less visual fatigue but also increased safety.
For those with limited visual demands, a basic correction may suffice. However, for those who Value their Vision and those working in demanding visual environments for extended periods, the increased comfort and visual efficiency would almost certainly outweigh the cost of “a coffee” a week.
